Meet the team

Designer
PAMELA
A graduate of ITESO with a degree in design, she sought out Lorena in 2012 to design a jewelry line together. This partnership led to a great friendship.

DEGREE IN COMMUNICATION SCIENCES
LORENA PANIAGUA
A graduate of ITESO with a degree in Communication Sciences, Lorena already had the TIERRA ROSSA brand, which was more of a hobby. When Pamela contacted her, they created together what is now this beautiful brand.

DEGREE IN TOURISM
CECILIA CANO
She joined Tierra Rossa more than five years ago, becoming a key player for TR. She is now the general manager of the branches.